2004
- MacroTreats is founded by mother-daughter duo, Amelia and Jola
- MacroTreat product launches: 6 flavors of macrobiotic cookies based on one of Amelia's favorite recipes
- Employee count: 2
2005
- MacroTreats moves into first dedicated production space, a 240 square-foot milk shed in the family's barn
- MacroTreats begins making MacroBars in addition to MacroTreats
- MacroTreats hires first employee
- Amelia and Jola take first sales trip up the California coast
- Employee count: 3
2006
- GoMacro replaces the original company name of MacroTreats
- GoMacro purchases first flow wrapper machine to help automate bar packaging
- Employee count: 4
2007
- MacroBar flavor launch: Peanut Butter
- Employee count: 5
2008
- MacroBar flavor launches: Banana + Almond Butter and Sunflower Butter + Chocolate
- Employee count: 5
2009
- Employee count: 5
2010
- GoMacro expands production space in the family barn to 2,000 square feet
- GoMacro makes over 400,000 bars by hand, using a rolling pin and kitchen knives
- GoMacro purchases first bar processing line equipment to automate MacroBar production
- Employee count: 5
2011
- Production moves off the family property into 5,000 square-foot Viola, WI facility
- Employee count: 9
2012
- GoMacro establishes new visual brand identity, introducing the iconic mosaics
- GoMacro becomes one of the first brands to pioneer the Non-GMO Project Verified Certification
- GoMacro gains Kosher Certification
- Employee count: 9
2013
- MacroBar Minis launch in 11 flavors
- GoMacro receives Gluten-Free Certification
- Employee count: 16
2014
- GoMacro gains national distribution in Whole Foods
- GoMacro expands facility size to 12,000 square feet and establishes first R+D lab
- Employee count: 26
2015
- GoMacro receives Design Effectiveness Award for new visual brand identity
- GoMacro expands facility size to 16,500 square feet
- GoMacro gains Vegan Certification
- GoMacro becomes CarbonFree Partner
- Employee count: 35
2016
- MacroBar flavor launch: Coconut + Almond Butter + Chocolate Chips
- GoMacro becomes Certified C.L.E.A.N.
- MacroBars launch in Trader Joe's
- Employee count: 58
2017
- GoMacro expands facility size to 35,880 square feet in Expansion Project
- GoMacro partners with Ethos Green Power to begin solar panel construction
- GoMacro purchases a second flow wrapper to increase production and meet growing demand
- Employee count: 75
2018
- 844 solar panels are installed on the roof of GoMacro Headquarters
- GoMacro facility becomes fully powered by renewable energy
- MacroBar flavor launches: Blueberry + Cashew Butter, Dark Chocolate + Almonds, and Mocha Chocolate Chip
- Employee count: 86
2019
- MacroBar flavor launches: Oatmeal Chocolate Chip and Maple Sea Salt
- Employee count: 100
2020
- GoMacro begins manufacturing peanut butter chips in-house
- GoMacro begins to power the entire town of Viola, WI with 100% renewable energy
- Kids MacroBars launch in four kid-friendly flavors
- MacroBar flavor launch: Double Chocolate + Peanut Butter Chips
- Employee count: 184
2021
- MacroBar flavor launch: Lemon + Lemon
- GoMacro upgrades production room, expanding facility size to 58,042 square feet
- Employee count: 194
2022
- GoMacro partners with TerraCycle® to recycle bar wrappers
- MacroBar flavor launch: Salted Caramel + Chocolate Chips
- Kids MacroBar flavor launch: Cinnamon Roll
- Employee count: 232
2023
- GoMacro debuts Multipack redesign with Kids MacroBar line
- MacroBar flavor launch: Mint Chocolate Chip
- Employee count: 229
2024
- GoMacro brings 100% compostable and/or recyclable packaging to all Multipacks with innovative tray and sleeve design
- GoMacro celebrates 20th Anniversary
- Employee count: 233...and growing!