Art Director

Why join the GoMacro team?

We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.

How GoMacro’s history shapes who we are today?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.  

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.   

Join us as we make the world better, one bite at a time!

Position Description:

We are looking for an experienced, creative, and detail-oriented Art Director specializing in large-portfolio packaging and trade advertising. 

As an Art Director, you'll play a crucial role in translating our brand vision into compelling brand assets, advertising, and packaging solutions. You'll lead a small team of graphic designers as part of a growing organization and collaborate closely with cross-functional teams to own our creative assets that resonate with consumers, differentiate our products, and uphold our commitment to sustainability.

Essential Duties & Responsibilities:

• Lead the design and development of digital, print, and packaging concepts from initial ideation through to final execution, ensuring alignment with brand guidelines and regulatory requirements.
• Own asset creation for our family of 42+ SKUs, including flats, mock-ups, and various image requirements for retailers, portals, and other partners. 
• Develop and execute creative concepts and designs for various marketing materials including packaging, labels, promotional materials, digital advertisements, and social media content.
• Manage projects and align team to deadlines.
• Collaborate closely with cross-functional teams to translate marketing objectives into creative strategies and compelling designs.
• Design engaging sales advertisements for digital and print media, including social media campaigns, newsletters, and promotional materials.
• Ensure consistency in brand messaging and visual identity across all platforms and materials.
• Liaise with external vendors and printers to oversee production, ensuring designs are faithfully translated into final products while adhering to budget and timeline constraints.
• Conduct thorough reviews of packaging proofs and samples to ensure accuracy, consistency, and adherence to brand standards.
• Stay up-to-date with industry trends and best practices in graphic design and natural foods to ensure our designs are fresh, relevant, and engaging.

Requirements:

• Bachelor’s degree in Graphic Design or related field.
• Minimum of 8 years of professional experience in graphic design, preferably in the natural food industry or related field.
• Proven experience managing large-portfolio clients and/or projects. 
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design management software (GoVisually, etc.).
• Highly developed version control system(s), keen organizational abilities, and attention to detail. 
• Familiarity with Outlook (SharePoint, Teams) and Microsoft Suite (Word, Excel, PowerPoint).
• Strong portfolio showcasing a range of design work including packaging design, branding, and digital marketing materials.
• Excellent communication skills and ability to present and explain design concepts to stakeholders.
• Proven ability to work both independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Experience with printing processes such as, but not limited to, rotogravure, digital, and various flexibles and their requirements.
• Experience working with print and packaging suppliers and a strong understanding of proofing processes.
• Experience leading and managing a creative team. 
• Experience with photography, photo editing, and video editing.
• Knowledge of sustainable design practices and principles.

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